Second Marriage Studio https://secondmarriagestudio.com Second Marriage Studio Tue, 19 May 2026 19:28:49 +0000 https://secondmarriagestudio.com en Header https://secondmarriagestudio.com/Header Wed, 24 Nov 2021 05:41:50 +0000 Second Marriage Studio https://secondmarriagestudio.com/Header <img width="2020" height="512" width_o="2020" height_o="512" data-src="https://freight.cargo.site/t/original/i/ac6af2dc6cbde98f138c0a97a1ff0bc1d9bce99a19f8300368b28371b45aa2d3/wordmark-png.png" data-mid="131690322" border="0" data-scale="7" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/ac6af2dc6cbde98f138c0a97a1ff0bc1d9bce99a19f8300368b28371b45aa2d3/wordmark-png.png" /> Branding, illustration, and design. Noted https://secondmarriagestudio.com/Noted Tue, 19 May 2026 19:28:49 +0000 Second Marriage Studio https://secondmarriagestudio.com/Noted <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f4ed0a1542dba0329a5b0bf56974e3130def0058dd62abd9cbde1766bfdc70b4/Noted-City-Guide-1.png" data-mid="248490568" border="0" src="https://freight.cargo.site/w/1000/i/f4ed0a1542dba0329a5b0bf56974e3130def0058dd62abd9cbde1766bfdc70b4/Noted-City-Guide-1.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/66ad8618654111e8557456db18aec1e491717946d8646842ae7fca10e12ffdaa/Noted-cocktail-coaster.png" data-mid="248490570" border="0" src="https://freight.cargo.site/w/1000/i/66ad8618654111e8557456db18aec1e491717946d8646842ae7fca10e12ffdaa/Noted-cocktail-coaster.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7e75a05df29481470f107db34806b50e664aea3ff0da198f9a875ff22fdf7e04/Noted-City-Guide-2.png" data-mid="248490569" border="0" src="https://freight.cargo.site/w/1000/i/7e75a05df29481470f107db34806b50e664aea3ff0da198f9a875ff22fdf7e04/Noted-City-Guide-2.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/901ea085a7b9e2db3aedfad0e4051d2a9b56277c149f7dd837bbca6fa4785edd/Noted-spread.png" data-mid="248490572" border="0" src="https://freight.cargo.site/w/1000/i/901ea085a7b9e2db3aedfad0e4051d2a9b56277c149f7dd837bbca6fa4785edd/Noted-spread.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8f39e98a2310d00f9f527a68ac832eb095ae97ac9bce7ee8b76c26be3d10605d/Noted-OOH.png" data-mid="248490591" border="0" src="https://freight.cargo.site/w/1000/i/8f39e98a2310d00f9f527a68ac832eb095ae97ac9bce7ee8b76c26be3d10605d/Noted-OOH.png" /> Notedbranding / creative direction We worked with hospitality specialists PG &amp; Co to brand a new portfolio of hotels. Rather than homogenized, predictable properties, the Noted features stays with stories — hotels as unique as the travelers that seek them out. Star/Child https://secondmarriagestudio.com/Star-Child Thu, 07 Mar 2024 19:07:49 +0000 Second Marriage Studio https://secondmarriagestudio.com/Star-Child <img width="1460" height="960" width_o="1460" height_o="960" data-src="https://freight.cargo.site/t/original/i/073eb870b182c516b7fc1149d006a6379e73a684095480cf4ee08e67523fafa0/SM-site_starchild-logo_optimized.gif" data-mid="209676406" border="0" src="https://freight.cargo.site/w/1000/i/073eb870b182c516b7fc1149d006a6379e73a684095480cf4ee08e67523fafa0/SM-site_starchild-logo_optimized.gif" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/160411b5c673f2e74c650e023b12e25742b37cd5c685a219fdc176fd6059c72a/mockups-02_optimized.jpg" data-mid="209676477" border="0" src="https://freight.cargo.site/w/1000/i/160411b5c673f2e74c650e023b12e25742b37cd5c685a219fdc176fd6059c72a/mockups-02_optimized.jpg" /> <img width="1460" height="960" width_o="1460" height_o="960" data-src="https://freight.cargo.site/t/original/i/6667874d1e71f669da7ba67d39c40ba8b369e1b4ab271c21f50212f787fa158b/SM-site_starchild-moon_optimized.gif" data-mid="209677039" border="0" src="https://freight.cargo.site/w/1000/i/6667874d1e71f669da7ba67d39c40ba8b369e1b4ab271c21f50212f787fa158b/SM-site_starchild-moon_optimized.gif" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/457dd9f7986241403dee1c1a890cfbefe62a8e1a50e5c37a72b2f840b7409ddd/mockups-01_optimized.jpg" data-mid="209676643" border="0" src="https://freight.cargo.site/w/1000/i/457dd9f7986241403dee1c1a890cfbefe62a8e1a50e5c37a72b2f840b7409ddd/mockups-01_optimized.jpg" /> <img width="2992" height="2000" width_o="2992" height_o="2000" data-src="https://freight.cargo.site/t/original/i/09a2792ea5fe7addad3bec4fd8fce9861cc45d0482315e383e1fd429ffcfe701/SC-sequence-04.jpg" data-mid="237784038" border="0" src="https://freight.cargo.site/w/1000/i/09a2792ea5fe7addad3bec4fd8fce9861cc45d0482315e383e1fd429ffcfe701/SC-sequence-04.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ad980d75ff50cfa24a34d1a083b876574e8737d247adf916a5f17e95a66e55cc/laptop-horizontal_optimized.jpg" data-mid="209676640" border="0" src="https://freight.cargo.site/w/1000/i/ad980d75ff50cfa24a34d1a083b876574e8737d247adf916a5f17e95a66e55cc/laptop-horizontal_optimized.jpg" /> <img width="1460" height="960" width_o="1460" height_o="960" data-src="https://freight.cargo.site/t/original/i/073eb870b182c516b7fc1149d006a6379e73a684095480cf4ee08e67523fafa0/SM-site_starchild-logo_optimized.gif" data-mid="209676406" border="0" src="https://freight.cargo.site/w/1000/i/073eb870b182c516b7fc1149d006a6379e73a684095480cf4ee08e67523fafa0/SM-site_starchild-logo_optimized.gif" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8bc88466d7413350820263c3ebb53cdb6c23d64056c69f69d50899a1c6786811/SM_cancer_animation_v2_cream_optimized.gif" data-mid="209676510" border="0" src="https://freight.cargo.site/w/1000/i/8bc88466d7413350820263c3ebb53cdb6c23d64056c69f69d50899a1c6786811/SM_cancer_animation_v2_cream_optimized.gif" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d762f585fa2964da9582e97e3c932f256f1e76e8d50b2d421d630a90a2611ba2/title-card_optimized.jpg" data-mid="209676646" border="0" src="https://freight.cargo.site/w/1000/i/d762f585fa2964da9582e97e3c932f256f1e76e8d50b2d421d630a90a2611ba2/title-card_optimized.jpg" /> <img width="2992" height="2000" width_o="2992" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7efdfeffb14a232df487b36ef65cb1031bdb82fd62924f68976e3812dca69f11/SC-sequence-09.jpg" data-mid="237784039" border="0" src="https://freight.cargo.site/w/1000/i/7efdfeffb14a232df487b36ef65cb1031bdb82fd62924f68976e3812dca69f11/SC-sequence-09.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4ec69ae643a0a7173c6eff3d123d4884cabc9633b1e6d5ea2b6816929e5d8a15/SC-sequence-10.jpg" data-mid="237784040" border="0" src="https://freight.cargo.site/w/1000/i/4ec69ae643a0a7173c6eff3d123d4884cabc9633b1e6d5ea2b6816929e5d8a15/SC-sequence-10.jpg" /> Star/Childbranding / illustration / Collateral Star/Child is an astrology app for parents and children, offering daily insights, personalized guidance, and customized strategies for forging deeper connections between caregiver and kid. Second Marriage was brought on in the earliest stage of the project to create a brand style that’s trustworthy, aspirational, and – maybe most importantly – fun. With the help of digital designer Isla Murray, photographer Emma Tunbridge, and collage artist Mike Germon, we built out a brand that feels solid but playful, and subtly incorporates the mystical edge of astrology without losing credibility. &nbsp; Besties https://secondmarriagestudio.com/Besties Wed, 10 Jul 2024 16:44:36 +0000 Second Marriage Studio https://secondmarriagestudio.com/Besties <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/f3de18d472959332b1d9c65505accb7a1d122c9d9438688d5ac56a410c7b6226/Besties-Logo_Noise.jpg" data-mid="214442330" border="0" src="https://freight.cargo.site/w/1000/i/f3de18d472959332b1d9c65505accb7a1d122c9d9438688d5ac56a410c7b6226/Besties-Logo_Noise.jpg" /> <img width="2167" height="1445" width_o="2167" height_o="1445" data-src="https://freight.cargo.site/t/original/i/c327c25c9b81ddd9c181a9d828aad61150e090288a6c240626b49f04c2bb53ae/Besties---All-Products---Steps.jpg" data-mid="214442326" border="0" src="https://freight.cargo.site/w/1000/i/c327c25c9b81ddd9c181a9d828aad61150e090288a6c240626b49f04c2bb53ae/Besties---All-Products---Steps.jpg" /> <img width="2088" height="1392" width_o="2088" height_o="1392" data-src="https://freight.cargo.site/t/original/i/ddfdfc074145579ab5a1bfb2950f1bf39634d3e416bbfa015e70922ecad761ad/Besties-Cleanser.jpg" data-mid="214442333" border="0" src="https://freight.cargo.site/w/1000/i/ddfdfc074145579ab5a1bfb2950f1bf39634d3e416bbfa015e70922ecad761ad/Besties-Cleanser.jpg" /> <img width="1669" height="1113" width_o="1669" height_o="1113" data-src="https://freight.cargo.site/t/original/i/2d7990c9301ac1a5794419b64a0324245a66c225c3a293639679a35f176f0502/SM_Besties_animation_optimized.gif" data-mid="214824013" border="0" src="https://freight.cargo.site/w/1000/i/2d7990c9301ac1a5794419b64a0324245a66c225c3a293639679a35f176f0502/SM_Besties_animation_optimized.gif" /> <img width="2385" height="1590" width_o="2385" height_o="1590" data-src="https://freight.cargo.site/t/original/i/3b76db09cec6a6b369fd910a3fda44c978d9c88b914a1121aebb5048726f8b08/Besties-Social_iPhone-Mockup_Noise.jpg" data-mid="214442328" border="0" src="https://freight.cargo.site/w/1000/i/3b76db09cec6a6b369fd910a3fda44c978d9c88b914a1121aebb5048726f8b08/Besties-Social_iPhone-Mockup_Noise.jpg" /> <img width="1669" height="1113" width_o="1669" height_o="1113" data-src="https://freight.cargo.site/t/original/i/95a019792b4162c20560197f737eddc27c1a78f9ba0767d86c3aaa3ead414e70/SM_Besties_logo-reveal_optimized.gif" data-mid="214824014" border="0" src="https://freight.cargo.site/w/1000/i/95a019792b4162c20560197f737eddc27c1a78f9ba0767d86c3aaa3ead414e70/SM_Besties_logo-reveal_optimized.gif" /> <img width="1449" height="966" width_o="1449" height_o="966" data-src="https://freight.cargo.site/t/original/i/9079b611705f9118988ed46d0f56e40e808fefbe424aa21e878d183d0b36ee07/Besties---All-Products_Flatlay.jpg" data-mid="214824011" border="0" src="https://freight.cargo.site/w/1000/i/9079b611705f9118988ed46d0f56e40e808fefbe424aa21e878d183d0b36ee07/Besties---All-Products_Flatlay.jpg" /> BestiesBRANDING / PACKAGING / ILLUSTRATION Besties is a brand crafted for teenagers taking their first steps into skincare. Bursting with playful energy, Besties' goal is to make skincare accessible and fun. Second Marriage designed the logo, brand identity, and packaging, complete with lively illustrated characters. The result? A skincare experience that’s delightful, engaging, and perfectly tailored for its young, fun-loving audience. Hair Sanity https://secondmarriagestudio.com/Hair-Sanity Thu, 04 Sep 2025 14:13:14 +0000 Second Marriage Studio https://secondmarriagestudio.com/Hair-Sanity <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/df83fa8bb1498912c266dd145ba502b5fb7b2195c4406959af0d95a933e120a4/Foamy-BG-logo.jpg" data-mid="237823146" border="0" src="https://freight.cargo.site/w/1000/i/df83fa8bb1498912c266dd145ba502b5fb7b2195c4406959af0d95a933e120a4/Foamy-BG-logo.jpg" /> <img width="2199" height="1466" width_o="2199" height_o="1466" data-src="https://freight.cargo.site/t/original/i/781a3455ac8f9df4f2079796ecd66eec7a4b20a3efe765ada015494e5ebbfce4/HS_Caps.jpg" data-mid="237823147" border="0" src="https://freight.cargo.site/w/1000/i/781a3455ac8f9df4f2079796ecd66eec7a4b20a3efe765ada015494e5ebbfce4/HS_Caps.jpg" /> <img width="5205" height="3470" width_o="5205" height_o="3470" data-src="https://freight.cargo.site/t/original/i/7b2b14459664e2710d839a3e014e999f591a96f0c9d707857ea243423a70e466/Tiled-Bathroom_HS-Shampoo-and-Conditioner-Mock.jpg" data-mid="237823149" border="0" src="https://freight.cargo.site/w/1000/i/7b2b14459664e2710d839a3e014e999f591a96f0c9d707857ea243423a70e466/Tiled-Bathroom_HS-Shampoo-and-Conditioner-Mock.jpg" /> Hair Sanity branding / packaginG Hair Sanity is a dermatologist-founded brand that transforms scalp care into self-care. Rooted in science and guided by empathy, it offers innovative solutions that soothe, nourish, and restore, making scalp health both effective and indulgent. We set out to create a brand identity that reflects this duality, combining clinical credibility with a sense of care. Our work included a custom wordmark, packaging, iconography, brand language, positioning, strategy, and art direction, all designed to express Hair Sanity’s vision with clarity and warmth. Dr. Max's https://secondmarriagestudio.com/Dr-Max-s Wed, 09 Apr 2025 20:33:10 +0000 Second Marriage Studio https://secondmarriagestudio.com/Dr-Max-s <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/dd5b4b08e506fecde1abebb41a658dfc9e47cb67d8a8c60fb380635e8cd31c10/1.jpg" data-mid="229569280" border="0" src="https://freight.cargo.site/w/1000/i/dd5b4b08e506fecde1abebb41a658dfc9e47cb67d8a8c60fb380635e8cd31c10/1.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/dcfcb22ec5c756c59283f215d0fcfb6c370614641875107300eef6f39b003aed/4.jpg" data-mid="229569285" border="0" src="https://freight.cargo.site/w/1000/i/dcfcb22ec5c756c59283f215d0fcfb6c370614641875107300eef6f39b003aed/4.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/678fcd0d5d32f05ff663418a8aa61f7ebdf905b08e561df567ae2506db7e270e/3.jpg" data-mid="229569283" border="0" src="https://freight.cargo.site/w/1000/i/678fcd0d5d32f05ff663418a8aa61f7ebdf905b08e561df567ae2506db7e270e/3.jpg" /> <img width="5000" height="3288" width_o="5000" height_o="3288" data-src="https://freight.cargo.site/t/original/i/246eef1a5d207446188258a37af70646c91e2b403090a767b2ab3a98db2cf402/2.jpg" data-mid="229569281" border="0" src="https://freight.cargo.site/w/1000/i/246eef1a5d207446188258a37af70646c91e2b403090a767b2ab3a98db2cf402/2.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/612daf4e955f26adfe079966058ec1a1461cd20ab869260e26ad4eeeb68de26b/8.jpg" data-mid="229569290" border="0" src="https://freight.cargo.site/w/1000/i/612daf4e955f26adfe079966058ec1a1461cd20ab869260e26ad4eeeb68de26b/8.jpg" /> <img width="5000" height="3288" width_o="5000" height_o="3288" data-src="https://freight.cargo.site/t/original/i/6bdb061f3a97a312c1080fbf85a146f06a3b5f502c0c26fca6c09af229bf243b/10.jpg" data-mid="229569292" border="0" src="https://freight.cargo.site/w/1000/i/6bdb061f3a97a312c1080fbf85a146f06a3b5f502c0c26fca6c09af229bf243b/10.jpg" /> <img width="5000" height="3288" width_o="5000" height_o="3288" data-src="https://freight.cargo.site/t/original/i/48b8b0ee3cb255bfb1367b992a491cabe9d34e82713e02c0c069d234805332d9/6.jpg" data-mid="229569287" border="0" src="https://freight.cargo.site/w/1000/i/48b8b0ee3cb255bfb1367b992a491cabe9d34e82713e02c0c069d234805332d9/6.jpg" /> <img width="5000" height="3288" width_o="5000" height_o="3288" data-src="https://freight.cargo.site/t/original/i/0f1f9e4b9930a553fa0af12fc7f2991850287eff5010143d761b6b449b1af931/9.jpg" data-mid="229569291" border="0" src="https://freight.cargo.site/w/1000/i/0f1f9e4b9930a553fa0af12fc7f2991850287eff5010143d761b6b449b1af931/9.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/73d7c1f64b500292243527f6e0bb2c378e55a1776ce6d0184698a906a2ca91ff/12.jpg" data-mid="229569314" border="0" src="https://freight.cargo.site/w/1000/i/73d7c1f64b500292243527f6e0bb2c378e55a1776ce6d0184698a906a2ca91ff/12.jpg" /> <img width="5000" height="3288" width_o="5000" height_o="3288" data-src="https://freight.cargo.site/t/original/i/0d89c4aca97084f6e00a2a49df73a88533b3cb4267dc1a2d5dda7abd1f871452/11.jpg" data-mid="229569300" border="0" src="https://freight.cargo.site/w/1000/i/0d89c4aca97084f6e00a2a49df73a88533b3cb4267dc1a2d5dda7abd1f871452/11.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/1d7f8fc09b8968d73573818142e12fef606f270c1901ada08bf5e52ce27a9d3f/14.jpg" data-mid="229569319" border="0" src="https://freight.cargo.site/w/1000/i/1d7f8fc09b8968d73573818142e12fef606f270c1901ada08bf5e52ce27a9d3f/14.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/41b6645d34897b61979ac1054a76bb8e1370a8f28ac8f3f8168dacf7c12161bc/7.jpg" data-mid="229569288" border="0" src="https://freight.cargo.site/w/1000/i/41b6645d34897b61979ac1054a76bb8e1370a8f28ac8f3f8168dacf7c12161bc/7.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/72da12276573147063560e87c15d0e0798903970ea7e09b2870a570fb4db3b7e/5.jpg" data-mid="229569286" border="0" src="https://freight.cargo.site/w/1000/i/72da12276573147063560e87c15d0e0798903970ea7e09b2870a570fb4db3b7e/5.jpg" /> Dr. Max’sillustration / custom typography Dr. Max’s is a physician-formulated personal care line crafted by Los Angeles-based Dr. Max Goldstein. Using scientifically backed botanical ingredients – many of them grown in Max’s own garden – the brand reimagines the family doctor as a doctor-farmer with an apothecary pharmacy, making accessible, effective care for all ages. Working closely with creative director and designer Claire Typaldos, we crafted a set of custom illustrations and a bespoke typeface to bring this vision to life. Both were designed to feel unique and personal, drawing inspiration from vintage botanical prints and old-world type to reflect the brand’s roots in science, nature, and everyday care. As part of the broader brand world, Erin Rommel also illustrated a children’s book titled Dr. Animals, extending the identity into storytelling for families. Photography by Serafina LoGiacco. Tidy Tea https://secondmarriagestudio.com/Tidy-Tea Mon, 14 Mar 2022 19:54:38 +0000 Second Marriage Studio https://secondmarriagestudio.com/Tidy-Tea <img width="2095" height="1400" width_o="2095" height_o="1400" data-src="https://freight.cargo.site/t/original/i/82fc33403f489ed4a210f7159dda3a7630f0fa8c90d3343c9aa7c6f1092e2374/TT-sequence-01.jpg" data-mid="237741193" border="0" src="https://freight.cargo.site/w/1000/i/82fc33403f489ed4a210f7159dda3a7630f0fa8c90d3343c9aa7c6f1092e2374/TT-sequence-01.jpg" /> <img width="2095" height="1400" width_o="2095" height_o="1400" data-src="https://freight.cargo.site/t/original/i/301afa8ad483ec145ff40255a00c97201a18ca65e358241dfd4b894dee3ebfb3/TT-sequence-02.jpg" data-mid="237741194" border="0" src="https://freight.cargo.site/w/1000/i/301afa8ad483ec145ff40255a00c97201a18ca65e358241dfd4b894dee3ebfb3/TT-sequence-02.jpg" /> <img width="2672" height="1786" width_o="2672" height_o="1786" data-src="https://freight.cargo.site/t/original/i/7b1daf1a54a0b895e879649b533876f300c8d18b1331406ce7e8dab14660a9a7/TT-sequence-03.jpg" data-mid="237741745" border="0" src="https://freight.cargo.site/w/1000/i/7b1daf1a54a0b895e879649b533876f300c8d18b1331406ce7e8dab14660a9a7/TT-sequence-03.jpg" /> <img width="2694" height="1800" width_o="2694" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9e40327dc60a3c6db73b46dccb39df1cecf9e1bfaac12d93e2d66d8973f0bd30/TT-sequence-05.jpg" data-mid="237741199" border="0" src="https://freight.cargo.site/w/1000/i/9e40327dc60a3c6db73b46dccb39df1cecf9e1bfaac12d93e2d66d8973f0bd30/TT-sequence-05.jpg" /> <img width="2976" height="1988" width_o="2976" height_o="1988" data-src="https://freight.cargo.site/t/original/i/bb3f1d33b0648ca4e1dd6e26808637ecb0b1273039cea9167ff318c525675cf9/TT-sequence-09.jpg" data-mid="237741744" border="0" src="https://freight.cargo.site/w/1000/i/bb3f1d33b0648ca4e1dd6e26808637ecb0b1273039cea9167ff318c525675cf9/TT-sequence-09.jpg" /> <img width="2095" height="1400" width_o="2095" height_o="1400" data-src="https://freight.cargo.site/t/original/i/5cc8f5589e75ad63dc911a51c39f5dc0750edbcc75e30749ac7fec8bd373d442/TT-sequence-08.jpg" data-mid="237741203" border="0" src="https://freight.cargo.site/w/1000/i/5cc8f5589e75ad63dc911a51c39f5dc0750edbcc75e30749ac7fec8bd373d442/TT-sequence-08.jpg" /> <img width="2667" height="1782" width_o="2667" height_o="1782" data-src="https://freight.cargo.site/t/original/i/4046be5046555811bb5fcea970e40e694c64fc026f42c6d786c95c018c5bf46f/TT-sequence-07.jpg" data-mid="237741743" border="0" src="https://freight.cargo.site/w/1000/i/4046be5046555811bb5fcea970e40e694c64fc026f42c6d786c95c018c5bf46f/TT-sequence-07.jpg" /> <img width="2245" height="1500" width_o="2245" height_o="1500" data-src="https://freight.cargo.site/t/original/i/788bb7195a73493dbada641afde3c2bbbb31103345d56203801dabb05690e5cd/TT-sequence-06.jpg" data-mid="237741200" border="0" src="https://freight.cargo.site/w/1000/i/788bb7195a73493dbada641afde3c2bbbb31103345d56203801dabb05690e5cd/TT-sequence-06.jpg" /> <img width="2095" height="1400" width_o="2095" height_o="1400" data-src="https://freight.cargo.site/t/original/i/7817473d5999dd6b9a017d6d195fab7139ea635f36b6d0a955dc6a1d1f024994/TT-sequence-04.jpg" data-mid="237741198" border="0" src="https://freight.cargo.site/w/1000/i/7817473d5999dd6b9a017d6d195fab7139ea635f36b6d0a955dc6a1d1f024994/TT-sequence-04.jpg" /> Tidy Teapackaging / iLlustration Tidy Tea makes blends inspired by destinations around the world: India, Morocco, California, and their home country, Wales. To create an eye-catching package, we played against the brand name, covering every surface with illustrations reminiscent of travel stickers or passport stamps. &nbsp; Daye https://secondmarriagestudio.com/Daye Fri, 11 Feb 2022 03:03:58 +0000 Second Marriage Studio https://secondmarriagestudio.com/Daye <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/e26ea4bb1928aeba973a194552c0b312bf00d18e6be0e8a03537815672db6f87/daye-work-03_optimized.jpg" data-mid="209678300" border="0" src="https://freight.cargo.site/w/1000/i/e26ea4bb1928aeba973a194552c0b312bf00d18e6be0e8a03537815672db6f87/daye-work-03_optimized.jpg" /> <img width="2752" height="1835" width_o="2752" height_o="1835" data-src="https://freight.cargo.site/t/original/i/468b9b079a7cb3f5f524b563c60f037978b1e0a942f3448ee9263c7dda3d03e8/_RGG2168_noise.jpg" data-mid="219469761" border="0" src="https://freight.cargo.site/w/1000/i/468b9b079a7cb3f5f524b563c60f037978b1e0a942f3448ee9263c7dda3d03e8/_RGG2168_noise.jpg" /> <img width="2130" height="1601" width_o="2130" height_o="1601" data-src="https://freight.cargo.site/t/original/i/159d37f2819a2d2d4e2a6d6309125850184a9375425227858ba3982f7de327db/vagina-candle_optimized.jpg" data-mid="209678306" border="0" src="https://freight.cargo.site/w/1000/i/159d37f2819a2d2d4e2a6d6309125850184a9375425227858ba3982f7de327db/vagina-candle_optimized.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/14b81504cf5cedcdb5bb059e4605d9e40145f9e06a831ddefab93f114535bfde/rose_optimized.jpg" data-mid="209678305" border="0" src="https://freight.cargo.site/w/1000/i/14b81504cf5cedcdb5bb059e4605d9e40145f9e06a831ddefab93f114535bfde/rose_optimized.jpg" /> <img width="2281" height="1500" width_o="2281" height_o="1500" data-src="https://freight.cargo.site/t/original/i/67db521ce22e3a80da9dc6d25533f00b6813d6d81f19d7b25a23a1a50647f850/daye-work-01_optimized.jpg" data-mid="209678298" border="0" src="https://freight.cargo.site/w/1000/i/67db521ce22e3a80da9dc6d25533f00b6813d6d81f19d7b25a23a1a50647f850/daye-work-01_optimized.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/4718411f6ce2eef4e02ef75473b30fa2621813c45c5417058d9cdcd54146ff30/daye-work-05_optimized.jpg" data-mid="209678301" border="0" src="https://freight.cargo.site/w/1000/i/4718411f6ce2eef4e02ef75473b30fa2621813c45c5417058d9cdcd54146ff30/daye-work-05_optimized.jpg" /> <img width="2223" height="1482" width_o="2223" height_o="1482" data-src="https://freight.cargo.site/t/original/i/3a2308edaf67f2a09690329c0bcd0494adb809366b76c3706e0f1bfcf4c5983b/_RGG1239_noise.jpg" data-mid="219469760" border="0" src="https://freight.cargo.site/w/1000/i/3a2308edaf67f2a09690329c0bcd0494adb809366b76c3706e0f1bfcf4c5983b/_RGG1239_noise.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/6f2ed065c2c84c149f3224e29043176966967aa89835193c64b10367efe81469/daye-work-08_optimized.jpg" data-mid="209678302" border="0" src="https://freight.cargo.site/w/1000/i/6f2ed065c2c84c149f3224e29043176966967aa89835193c64b10367efe81469/daye-work-08_optimized.jpg" /> <img width="2529" height="1881" width_o="2529" height_o="1881" data-src="https://freight.cargo.site/t/original/i/425485aea4d9aeb816bc138663f3991c20ff27f3e7711631881d9c1ae458330e/Daye_sticker-bottle_optimized.jpg" data-mid="209678304" border="0" src="https://freight.cargo.site/w/1000/i/425485aea4d9aeb816bc138663f3991c20ff27f3e7711631881d9c1ae458330e/Daye_sticker-bottle_optimized.jpg" /> <img width="2752" height="1835" width_o="2752" height_o="1835" data-src="https://freight.cargo.site/t/original/i/c47fac6d86f2b8c287a439a4dc7b1ecd159be2e6aab84336f466248d9b6d1694/_RGG1096_noise.jpg" data-mid="219469759" border="0" src="https://freight.cargo.site/w/1000/i/c47fac6d86f2b8c287a439a4dc7b1ecd159be2e6aab84336f466248d9b6d1694/_RGG1096_noise.jpg" /> Daye branding / packaging / illustration Daye is a wellness company on a mission to close the gender pain gap, and to shine a light on under-studied, under-funded, and under-appreciated women’s health issues. Second Marriage has worked with Daye since their inception to create an identity and design system that reflects both the history they’re building on and the future they’re creating. Portraits by Katie McCurdy. Packaging photos by Rowa Lee. hotel https://secondmarriagestudio.com/hotel Thu, 25 Jan 2024 22:08:09 +0000 Second Marriage Studio https://secondmarriagestudio.com/hotel <img width="2921" height="1899" width_o="2921" height_o="1899" data-src="https://freight.cargo.site/t/original/i/99e37dc58a093245449dfd88b5dcfac9b79f6065daa544235bc12d8aa18ea53f/hotel-logo_optimized.jpg" data-mid="209677998" border="0" src="https://freight.cargo.site/w/1000/i/99e37dc58a093245449dfd88b5dcfac9b79f6065daa544235bc12d8aa18ea53f/hotel-logo_optimized.jpg" /> <img width="2921" height="1921" width_o="2921" height_o="1921" data-src="https://freight.cargo.site/t/original/i/931b3ea641e2ee7768965522e9b65f2826708d0ac865235547fb6ddd95782742/dir1-lanyard-v3_optimized.jpg" data-mid="209677994" border="0" src="https://freight.cargo.site/w/1000/i/931b3ea641e2ee7768965522e9b65f2826708d0ac865235547fb6ddd95782742/dir1-lanyard-v3_optimized.jpg" /> <img width="2921" height="1921" width_o="2921" height_o="1921" data-src="https://freight.cargo.site/t/original/i/17555623d8b1038f4bf6f126ba68e2cde50bee6e796d1f386d3cafc26bbb827f/hotel-doors_optimized.jpg" data-mid="209677997" border="0" src="https://freight.cargo.site/w/1000/i/17555623d8b1038f4bf6f126ba68e2cde50bee6e796d1f386d3cafc26bbb827f/hotel-doors_optimized.jpg" /> <img width="2921" height="1900" width_o="2921" height_o="1900" data-src="https://freight.cargo.site/t/original/i/9988919606e3f775ac6594c834f8cf845fca73ba40d4cc13b18922bd2cc7c759/hotel-billboard_optimized.jpg" data-mid="209677996" border="0" src="https://freight.cargo.site/w/1000/i/9988919606e3f775ac6594c834f8cf845fca73ba40d4cc13b18922bd2cc7c759/hotel-billboard_optimized.jpg" /> @hotelidentity @hotel is a travel booking company that offers deep discounts and best-in-class customer service. Second Marriage was tasked with rebranding the company to appeal to millenial women while building trust and attracting attention. We created a new @ sign to represents the travel and exploration side of the brand – it’s looping lines represent movement, twists and turns, maybe even taking the long way to see more – and paired this with a solid, dependable sans serif wordmark. A window and door motif reminds the viewer of crossing new thresholds and at the same time creates a flexible and easy-to-use graphic system. Rythm https://secondmarriagestudio.com/Rythm Wed, 13 Dec 2023 22:03:29 +0000 Second Marriage Studio https://secondmarriagestudio.com/Rythm <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/0dd11a871b989c90896459dbc13afc61536b28e0d3d11c125227b783794fdecc/rythm_slides-01_optimized.jpg" data-mid="209678175" border="0" src="https://freight.cargo.site/w/1000/i/0dd11a871b989c90896459dbc13afc61536b28e0d3d11c125227b783794fdecc/rythm_slides-01_optimized.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/2b15e97e344bf783f7f8e85bd010e05e0f59c2946614b7823b0e1ad3ffb9701a/rythm_slides-03_optimized.jpg" data-mid="209678177" border="0" src="https://freight.cargo.site/w/1000/i/2b15e97e344bf783f7f8e85bd010e05e0f59c2946614b7823b0e1ad3ffb9701a/rythm_slides-03_optimized.jpg" /> <img width="2250" height="1480" width_o="2250" height_o="1480" data-src="https://freight.cargo.site/t/original/i/3b9f71cbd5db3a2a7205493d6925027e015353c3101d2ef2445f63343ac561a9/rythm_slides-06_optimized.jpg" data-mid="209678180" border="0" src="https://freight.cargo.site/w/1000/i/3b9f71cbd5db3a2a7205493d6925027e015353c3101d2ef2445f63343ac561a9/rythm_slides-06_optimized.jpg" /> <img width="2250" height="1480" width_o="2250" height_o="1480" data-src="https://freight.cargo.site/t/original/i/9227013c584c7d73dc45d042bd4fd9c45c7552af175100ea2c25029be8def4cb/rythm_slides-02_optimized.jpg" data-mid="209678176" border="0" src="https://freight.cargo.site/w/1000/i/9227013c584c7d73dc45d042bd4fd9c45c7552af175100ea2c25029be8def4cb/rythm_slides-02_optimized.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/ea14688fef0a2b775e966a41899d79506f57ee424b8338d7db6e2ba98758effe/rythm_slides-04_optimized.jpg" data-mid="209678178" border="0" src="https://freight.cargo.site/w/1000/i/ea14688fef0a2b775e966a41899d79506f57ee424b8338d7db6e2ba98758effe/rythm_slides-04_optimized.jpg" /> <img width="2250" height="1480" width_o="2250" height_o="1480" data-src="https://freight.cargo.site/t/original/i/57e215be59698d72f1323290dfd9ce8fdb7ac9b2505a46ad842ebf932c346c4b/rythm_slides-05_optimized.jpg" data-mid="209678179" border="0" src="https://freight.cargo.site/w/1000/i/57e215be59698d72f1323290dfd9ce8fdb7ac9b2505a46ad842ebf932c346c4b/rythm_slides-05_optimized.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/ea14688fef0a2b775e966a41899d79506f57ee424b8338d7db6e2ba98758effe/rythm_slides-04_optimized.jpg" data-mid="209678178" border="0" src="https://freight.cargo.site/w/1000/i/ea14688fef0a2b775e966a41899d79506f57ee424b8338d7db6e2ba98758effe/rythm_slides-04_optimized.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/0dd11a871b989c90896459dbc13afc61536b28e0d3d11c125227b783794fdecc/rythm_slides-01_optimized.jpg" data-mid="209678175" border="0" src="https://freight.cargo.site/w/1000/i/0dd11a871b989c90896459dbc13afc61536b28e0d3d11c125227b783794fdecc/rythm_slides-01_optimized.jpg" /> <img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/2b15e97e344bf783f7f8e85bd010e05e0f59c2946614b7823b0e1ad3ffb9701a/rythm_slides-03_optimized.jpg" data-mid="209678177" border="0" src="https://freight.cargo.site/w/1000/i/2b15e97e344bf783f7f8e85bd010e05e0f59c2946614b7823b0e1ad3ffb9701a/rythm_slides-03_optimized.jpg" /> <img width="2250" height="1480" width_o="2250" height_o="1480" data-src="https://freight.cargo.site/t/original/i/3b9f71cbd5db3a2a7205493d6925027e015353c3101d2ef2445f63343ac561a9/rythm_slides-06_optimized.jpg" data-mid="209678180" border="0" src="https://freight.cargo.site/w/1000/i/3b9f71cbd5db3a2a7205493d6925027e015353c3101d2ef2445f63343ac561a9/rythm_slides-06_optimized.jpg" /> Rythmbranding / packaging / illustration / custom typography Rythm is a sexual wellness company that wants people to feel good in and out of the bedroom. Through their marketplace and first product, a card game for couples, they want to help humans connect with themselves and each other. To help achieve this goal, we developed a brand that feels warm, inviting, and natural. We paired organic shapes reminiscent of ancient fertility symbols with rich earth tones and a humanist typeface. We developed an elevated yet playful typeface for the logo and game title to give Rythm a premium feeling. &nbsp;