@hotel is a travel booking company that offers deep discounts and best-in-class customer service. Second Marriage was tasked with rebranding the company to appeal to millenial women while building trust and attracting attention. We created a new @ sign to represents the travel and exploration side of the brand – it’s looping lines represent movement, twists and turns, maybe even taking the long way to see more – and paired this with a solid, dependable sans serif wordmark. A window and door motif reminds the viewer of crossing new thresholds and at the same time creates a flexible and easy-to-use graphic system.