![](https://freight.cargo.site/t/original/i/99e37dc58a093245449dfd88b5dcfac9b79f6065daa544235bc12d8aa18ea53f/hotel-logo_optimized.jpg)
![](https://freight.cargo.site/t/original/i/931b3ea641e2ee7768965522e9b65f2826708d0ac865235547fb6ddd95782742/dir1-lanyard-v3_optimized.jpg)
![](https://freight.cargo.site/t/original/i/17555623d8b1038f4bf6f126ba68e2cde50bee6e796d1f386d3cafc26bbb827f/hotel-doors_optimized.jpg)
![](https://freight.cargo.site/t/original/i/9988919606e3f775ac6594c834f8cf845fca73ba40d4cc13b18922bd2cc7c759/hotel-billboard_optimized.jpg)
@hotel
identity
@hotel is a travel booking company that offers deep discounts and best-in-class customer service. Second Marriage was tasked with rebranding the company to appeal to millenial women while building trust and attracting attention. We created a new @ sign to represents the travel and exploration side of the brand – it’s looping lines represent movement, twists and turns, maybe even taking the long way to see more – and paired this with a solid, dependable sans serif wordmark. A window and door motif reminds the viewer of crossing new thresholds and at the same time creates a flexible and easy-to-use graphic system.