Rythm is a sexual wellness company that wants people to feel good in and out of the bedroom. Through their marketplace and first product, a card game for couples, they want to help humans connect with themselves and each other. To help achieve this goal, we developed a brand that feels warm, inviting, and natural. We paired organic shapes reminiscent of ancient fertility symbols with rich earth tones and a humanist typeface. We developed an elevated yet playful typeface for the logo and game title to give Rythm a premium feeling.