House of Echelon

House of Echelon is a founder-focused ecosystem of bold, forward-thinking and socially-conscious commerce brands. With its high ideals and style to match, House of Echelon hopes to be a club that everyone will want to join, so we wanted to create an identity that would reflect this.

The logo, both elegant and active, creates intrigue while establishing House of Echelon as a refined, high-end brand. With its dramatic, flourishing curves the HoE monogram is both legible and not...perhaps only obvious to those who are in the know. This style was inspired by typeforms that pre-date the Latin alphabet, giving it a sense of timelessness.