Hair Sanity is a dermatologist-founded brand that transforms scalp care into self-care. Rooted in science and guided by empathy, it offers innovative solutions that soothe, nourish, and restore, making scalp health both effective and indulgent.

We set out to create a brand identity that reflects this duality, combining clinical credibility with a sense of care. Our work included a custom wordmark, packaging, iconography, brand language, positioning, strategy, and art direction, all designed to express Hair Sanity’s vision with clarity and warmth.