Dr. Max’s is a physician-formulated personal care line crafted by a Los Angeles-based Dr. Max Goldstein that uses scientifically backed botanical ingredients, many of them grown in his own garden. The brand reimagines the family doctor as a doctor-farmer with an apothecary pharmacy, making accessible, effective care for all ages.

Working closely with creative director and designer Claire Typaldos, we crafted a set of custom illustrations and a bespoke typeface to bring this vision to life. Both were designed to feel unique and personal, drawing inspiration from vintage botanical prints and old-world type to reflect the brand’s roots in science, nature, and everyday care.
As part of the broader brand world, Erin Rommel also illustrated a children’s book titled Dr. Animals, extending the identity into storytelling for families.

Photography by Serafina LoGiacco.