Daye is a wellness company on a mission to close the gender pain gap, and to shine a light on under-studied, under-funded, and under-appreciated women’s health issues. Second Marriage has worked with Daye since their inception to create an identity and design system that reflects both the history they’re building on and the future they’re creating.

Portraits by Katie McCurdy. Packaging photos by Rowa Lee.

Besties is a brand crafted for teenagers taking their first steps into skincare. Bursting with playful energy, Besties' goal is to make skincare accessible and fun. Second Marriage designed the logo, brand identity, and packaging, complete with lively illustrated characters. The result? A skincare experience that’s delightful, engaging, and perfectly tailored for its young, fun-loving audience.

Star/Child is an astrology app for parents and children, offering daily insights, personalized guidance, and customized strategies for forging deeper connections between caregiver and kid. Second Marriage was brought on in the earliest stage of the project to create a brand style that’s trustworthy, aspirational, and – maybe most importantly – fun. With the help of digital designer Isla Murray, photographer Emma Tunbridge, and collage artist Mike Germon, we built out a brand that feels solid but playful, and subtly incorporates the mystical edge of astrology without losing credibility.  

Dr. Max’s is a physician-formulated personal care line crafted by a Los Angeles-based Dr. Max Goldstein that uses scientifically backed botanical ingredients, many of them grown in his own garden. The brand reimagines the family doctor as a doctor-farmer with an apothecary pharmacy, making accessible, effective care for all ages.

Working closely with creative director and designer Claire Typaldos, we crafted a set of custom illustrations and a bespoke typeface to bring this vision to life. Both were designed to feel unique and personal, drawing inspiration from vintage botanical prints and old-world type to reflect the brand’s roots in science, nature, and everyday care.
As part of the broader brand world, Erin Rommel also illustrated a children’s book titled Dr. Animals, extending the identity into storytelling for families.

Photography by Serafina LoGiacco.